Doing Business in Post-COVID Africa - Session 3/3
- Steve Pentang
- 5 days ago
- 2 min read
The business landscape in Africa is undergoing a transformative shift. In the wake of COVID-19, Africa’s markets have emerged as arenas of both opportunity and complexity, drawing interest from investors, entrepreneurs, and innovators worldwide. This webinar series, "Doing Business in Post-COVID Africa" is designed to equip professionals from European companies with a deep understanding of the unique dynamics, risks, and rewards involved in operating across the continent. Over a series of 3 interactive sessions, participants will gain critical insights into Africa’s rapidly evolving markets, guided by industry experts and seasoned practitioners.
Session 1: Doing Business in Africa - Myths and Realities -- DONE --
Session 2: Doing Business in Africa - Digital Technologies and Growth -- DONE --
Session 3: Doing Business in Africa - Connecting Profit To Sustainable Development May, 20th 2025 @18:00-19:30 CET
This project is a joint partnership initiative from the Friedensau Institute for Evaluation (FIFE) and JEWIDO Group
In Session 1, we delved into the dynamic African business landscape, dispelling common misconceptions and tackling real-world challenges. The session emphasized identifying and mitigating risks, providing best practices for navigating regulatory complexities, political factors, and cultural nuances. Some insights from this discussion are captured in our recent article, "Mitigate, Innovate, Dominate - Lessons from African Market Pioneers".
In Session 2, we explored how digital technologies are opening up new pathways and creating transformative opportunities across African markets. Through practical examples, participants gained valuable insights into why leveraging technology is key to expanding their impact and accessing Africa’s dynamic, fast-growing digital economy. We also examined which sectors are most relevant and how forward-thinking companies are already making it happen. Some of the key takeaways from this session are captured in our recent article: "Digital Technologies for Africa: A New Era of Opportunity".
Session 3 of this lecture focuses on integrating profit with purpose, highlighting sustainable business practices that foster both economic growth and positive social impact across African markets. Participants will explore how companies can align their strategies with the Sustainable Development Goals (SDGs) to create shared value for both communities and investors. This session offers a unique opportunity to engage in meaningful dialogue with experts and peers, and to discover how well-thought-out business practices can unlock new growth opportunities while contributing to Africa’s sustainable development.
